Paid social
Meta campaigns end to end — account structure, audience work, budget pacing and daily optimisation. You get a written read on what moved and what we're changing, not a screenshot of the dashboard.
Wolke Systems plans, produces and runs paid campaigns for Indian businesses. The software our team works in is our own, so what we learn on one account gets built into the tooling for the next.
Independent studio. Working with founders, marketing leads and agencies from Patna, India.
Meta campaigns end to end — account structure, audience work, budget pacing and daily optimisation. You get a written read on what moved and what we're changing, not a screenshot of the dashboard.
Static and video ads produced in batches, so there is always something new in the queue to test. Generation is partly automated; the angle, the script and the final call are ours.
Pages that load in under two seconds, forms that reach your CRM, and conversion events that fire once and correctly. Most accounts we inherit are losing a third of their signal here.
Google Ads for businesses where people are already looking for what you sell. Usually run alongside social rather than instead of it.
Our campaign software: connect your own ad account, generate creative from your real product material, launch and pause campaigns, and see cost per lead in one place. Currently in private use with our own accounts.
We go through your account history, past creative and the path a lead takes after clicking. You get a written summary of where money is leaking, whether or not you continue with us.
Small budgets spread across several angles and formats. The point is to find the two or three that hold, not to look busy across twenty ad sets.
Budget moves to what worked, the rest is retired, and we review together every month with the numbers in front of both of us.
A flat monthly fee, agreed before we start. We do not take a percentage of your ad spend — that pays us to spend more of your money, which is the wrong incentive to build a relationship on.
No annual lock-in. The first commitment is ninety days, because paid campaigns need that long to say anything honest, and after that it runs month to month.
We will not report impressions and reach as if they were results, and we will tell you when paid advertising is the wrong spend for your business. It often is, early on.